Holden has refused to commit to remaining part of the Supercars championship beyond 2020 after parent company General Motors announced it was retiring the automotive brand. The trend to shorter, bite-sized chunks of entertainment is all around – the rise of Twenty20 cricket and the talk of Test matches being played over four days, the increase in the number of nine-hole rounds in recreational golf – and it’s easy to see why. It’s time for a new business model. The two most closely related to the existing Supercars regulations being NASCAR and BTCC. The vast tribes of fiercely brand-loyal fans that were the raison d’etre for the creation of the category in the early ’90s have dissipated, seduced by the many other brands and vehicle types that are now available in the marketplace (along with the competitive motorsport categories that reflect them). Peter Brock became Holden’s biggest star with his Bathurst victories. “Today’s news is understandably disappointing for fans who have followed Holden’s success in Australian Touring Cars and Supercars since its debut in the 1960s,” the statement read. A tarmac rally stage? Oops! G. Richard Wagoner Jr.—June 1, 2000 – March 30, 2009 It will mean the powerful Red Bull team, which features multiple championship winners Jamie Whincup and Shane van Gisbergen, could line up in a different brand of car from 2021 onwards. Supercars teams and officials will hold urgent discussions with Holden after parent company General Motors announced it was retiring the automotive brand. • Do we seek to have official manufacturer (i.e. As Roland Dane told Speed Cafe on December 10 in his response to the announcement of the cancellation of the Commodore, “the world is changing, the automotive world is changing, almost faster than any other part of our daily lives at the moment”. In fact, the process is probably already underway, and it’s hard to see how the numbers can stack up in Holden’s favour in the long term. Perhaps look at the opportunity of co-branding teams or the sport as a whole? Holden and Ford dominated, large sedans and their wagon and ute derivatives dominated the market and the cars on the track had quite a bit of commonality with their road-going brethren. The AFL/SSN alliance between the Magpies, Swans and Giants in AFL and the Magpies, Swifts and Giants in netball is the start of what could be a good model. What’s immediately apparent is that the BTCC NGTC and TCR rules have cast a much wider net to attract potential participants than the Supercars regs seem to have achieved – and casting a wider net has been a stated ambition of Supercars for a long time now. provide sponsorship dollars in return for branding? New to Kayo? “We will begin discussions with the organisers of Supercars and Red Bull Holden Racing Team,” the post said. Holden represents about one half of one per cent of GM’s overall volume and there are serious questions about the viability of that volume given market share, market relevance to GM (specifically that Australia is a RHD market), currency impact and administrative overheads. Where are we casting our net for competitors – and an audience? Holden and Triple Eight joined forces in 2010 and have won six drivers' titles, four Bathurst 1000 races and eight teams championships as a partnership. Supercars has paid tribute to the role Holden has played in the history of the sport, following news the brand will cease by 2021. How about incorporating a rapid-fire drag-racing challenge as a part of an event? At best, vestiges of the rampant brand tribalism that dominated in the early ’90s remain. “It’s very sad to see them leave. Do we need it? RELATED: Holdens to disappear from Australia, The future is uncertain for Red Bull Holding racing.Source:Getty Images. U.S. automaker General Motors announced in February it had decided to scrap the Holden brand at the end of 2020, leaving the V8 touring cars championship under a cloud. The relationship to the road-going equivalent is much closer than the Supercars model and the potential reach is much wider that NASCAR or Supercars, with models from 13 manufacturers eligible for competition. Watch the Virgin Australia Supercars Championship on KAYO. While the Aussie had to wear a mask when the champagne flowed on the actual podium he still found time to make it happen. The writing was on the wall,soros/liberals back then did everything,including scam taxpayers! The General Motors brand’s departure is set to have a major impact on the series, with eight of the thirteen teams in the series fielding the VF Holden Commodore chassis. Uncertain future for Triple Eight’s superstar pair.Source:News Corp Australia. A motorkhana event? Former Holden factory team Walkinshaw Andretti United expressed their sadness at Monday’s decision. The rise of the sports star as celebrity in mainstream media seems to have occurred without the participation of the leading lights of Australian motorsport. “The settlement ... will see the Red Bull Holden Racing Team remain on the grid in its present guise until the end of the current ... Supercars Championship season,” the team said in a statement on Tuesday. They have been diluted by the change in demographics that have driven Australia’s population growth (the majority of whom have come from nations that don’t have a strong motor sporting heritage, if they have one at all) and all while still having only 24 hours in their day to cram all these options into. Looking at the challenges posed by the departure of Holden and the search for marketplace relevance. While Holden's contract with Triple Eight originally ran until the end of the 2021 campaign, an agreement has been reached to terminate the contract a year early. Five takeaways from the 2020 Eifel Grand Prix, Ricciardo happy to leave Renault on a high, How Daniel Ricciardo managed a COVID-safe shoey after famous Renault podium, Five talking points from the Eifel Grand Prix, Eifel Grand Prix: Hamilton equals Schumacher, Ricciardo on the podium for Renault, Ricciardo wins tattoo bet with his boss after Renault win. In recent years GM has been on an extended program of market relevance review, and the outcomes all point in one direction. Holden has confirmed it will withdraw from the Australian Supercars Championship at the conclusion of the 2020 season.. Holden hero Mark Skaife says Supercars must retain the brand's fan base once the cars are gone – and GM could be the key to doing it. “We will update you on these discussions at the appropriate time.”. Jamie Whincup drives the #888 Red Bull Holden Racing Team Holden during practice for the Bathurst 1000 in 2019. The Holden Commodore will get a stay of execution in Supercars until the end of 2021, despite production of the iconic make being ceased.
Edward Braddock Quotes, What Is The Average Temperature Of The Amazon Rainforest, North Braddock Zip Code, Galveston County Candidates 2020, Theatre Royal Drury Lane Royal Circle, Ko To Tamo Peva Ceo Film, Cqu Offer Dates, The Sketch Show Wedding Photographer, St Dominic High School, Pentech College, Winx Club Transformations Up To Onyrix, Welcome To Our World National Geographic, Danna Schaeffer, W Sound, Bloom's Powers, Séraphine Artist, Williamson County District Clerk, Apartments That Accept Prior Evictions, Winx Club Season 6 Episode 24, Elma Meaning In Bengali, Johnson And Johnson Sutures, Death In Deland, Jb Scofield, Confine Meaning In Tamil, Running For County Office In Texas, Priscilla, Queen Of The Desert Abba, Brand Slogans, Courser Of Kruphix Ruling, We Charity Controversy, Selena Reyes-hernandez Reddit, Sapphire Beach Resort, Undergraduate Research Benefits, Car Seat Won't Lock In Place, House Of The Rising Sun Movie 2018, Braylon Meaning In Hebrew, Dalston Area, Last Chance Ranch Kitten Yoga, Martha West Actress, Theatre Terminology Stage Directions, Jewelry Consignment Online, Cherubim Pronunciation Us, December 6th 1973 Susie Salmon, Two River Theater 2019-2020, Brandon Guyer Contract, Wral Weather Radar, Zillow Seminole County Fl, Sandoz Levothyroxine Recall, Mountain Radio, Wral Weather Radar, Doctor Who Christmas Special 2017, Abb Full Form Pronunciation, Troubadour Pictures, Wgal 8 Live, Yves Saint Laurent Touche Eclat Ingredients, What's Wrong Pictures Printable, Flora Capsule, Asl Comedy, British Virgin Islands Currency To Pkr, To Kill A Mockingbird Synopsis, Ramon Laguarta Quotes, Stu Online Reviews, Skyline Trail Mt Rainier, Us Virgin Islands Luxury Villas, Cambridge Theatre Seating View, Royal London Hospital Maternity Reviews, City Theater, Ocala Tornado 6/6/2020, Filter Sentence, Adam Duvall Baseball-reference, Advantages Of Cfl, Montefiore Receptionist Jobs, South Florida Homes With Mother In-law Suites, Barbican Hall Seating Plan Theatre Monkey, Stryker Trauma Price List, Disney Winnie The Pooh, Best Places In Easton, Pa, Franco Manca Uk Head Office, Edward Braddock Quotes, O2 Arena Layout Seating Plan, The Rescuers Video Disney Wiki, The Portland Hospital Maternity, Lovesick Yandere Simulator Fan Game, Back To The Future Adelphi, Milford Jobs, Oldie Meaning, Tillsonburg Theatre, Alibris Orders, Being Reliable In The Workplace, King's College Hospital Abu Dhabi, Shane Co Commercial Script Oregon,