It also helped discourage people from ever reselling their diamonds. Creating a luxury brand is one of the most profitable business if done right. You may remember General Electric's former tagline, "We Bring Good Things to Life," which was initiated in 1979. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. If you want to do it, just do it. It was all because of a brilliant, multifaceted marketing strategy designed and executed by ad agency N.W. It doesn't make lofty promises to its customers. So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present. Famous Company Slogans: Product or Company: Think Small. Over the years, Bounty has moved away from this tagline in full, replacing "Quicker" with other adjectives, depending on the brand's current marketing campaign -- like "The Quilted Picker Upper" and "The Clean Picker Upper." At the same time, the brand's main web address went from quickerpickerupper.com to bountytowels.com. Although this tagline was well-known and well-received, the new tagline -- "Imagination at Work" -- shows how a company's internal culture can revolutionize how they see their own brand. Rebel by Choice. Dunkin’ Donuts: America Runs on Dunkin. Want more? This helped the paper become more than just a news outlet, but a company that paved the way for credible news. (Note: We've updated this post with several ideas folks previously shared with us in the comments.). That message is an emotional one, and one that consumers can buy into to pay the high price point. It didn't take long for Nike's message to resonate. Ayer in the early 1900s for their client, De Beers. That's all it takes. Maybelline's former tagline, created in the 1990s, is one of the most famous in the world. The very first iteration of the campaign was a TV commercial that aired in 1997: "A dad takes his son to a baseball game and pays for a hot dog and a drink, but the conversation between the two is priceless," writes Avi Dan for Forbes. "The new campaign is a fun and often quirky celebration of life, showing Americans embracing their work, their play and everything in between -- accompanied every step of the way by Dunkin' Donuts," read the official press release from the campaign's official launch. Soon after, the tagline "Think Different" accompanied Apple advertisements all over the place, even though Apple hadn't released any significant new products at the time. Search. "It's the idea that we're your partner in crime, or we're like your wingman, your buddy in your daily struggle and we give you the positive energy through both food and beverage but also emotionally, we believe in you and we believe in the consumer," said Chris D'Amico, SVP and Group Creative Director at Hill Holiday. The Proud. Carbs, what a tangled web you weave. Or maybe the fewest calories? Complete List of 50 Best Advertising Slogans of Modern Brands. The Mosaic Company's slogan also happens to be its mission statement, which guarantees that this fertilizer maker's brand strategy aligns with the company's main interests. The brand released a simple but telling slogan: "Tastes So Good, Cats Ask For It By Name.". Diamonds aren't worth much inherently. (Check out our essential branding guide here.). Ronseal's slogan doesn't really go above and beyond. The best taglines use words that are positive and upbeat. But although the brand is branching out into other campaigns, they've kept the theme of their original, catchy tagline. In this way, "We Help the World Grow the Food It Needs" is a heavy slogan that expresses not just what The Mosaic Company wants for its customers, but also what it wants for the public. Ronseal is a wood stain and dye manufacturer from the United Kingdom, and its 20-year-old slogan is perfect for the humble message the company is known for. When you hear the slogan, the product comes to mind immediately. Let’s just say it’s a slogan list of 101 clever, catchy, memorable ideas going back several decades. Create your brand's slogan with the help of this guide. Capture more audiences with great brand recall using the slogan maker that generates relevant slogans for your business. BMW sells cars all over the world, but in North America, it was known for a long time by its tagline, "The Ultimate Driving Machine." The New York Times didn't stand for sensationalism. "Every little helps" is the kind of catchy tagline that can make sense in many different contexts -- and it's flexible enough to fit in with any one of Tesco's messages. hadn't released any significant new products, addressing the impacts of their operations and supply chain. It's also a memorable proverb that explains why this organization can be counted on by the public. The company tapped into our truly human incapability to ignore crispy, salty goodness when it's staring us in the face. "'Imagination at Work' began as an internal theme at GE," recalled Tim McCleary, GE's manager of corporate identity. Abbey National: Because life’s Complected enough. That's why, in 2016, they launched the "Keep On" campaign, which they call their modern interpretation of the ten-year tagline. It literally deemed its content all the real "news fit to print.". (Fun fact: The jingle's infamous hook -- "ba da ba ba ba" -- was originally sung by Justin Timberlake. Premium plans, Connect your favorite apps to HubSpot. While "Semper Fi" is one the the U.S. Marine Corps' most coveted slogans (or, more officially, mottos), it has had a handful of top-notch recruiting taglines over the decades as well. In business, a slogan is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. Something all slogans should strive to do is look past the needs of the company, or even its users, and describe how the product or service helps the community. While the phrase has been translated in several ways, the online dictionary LEO translates "Vorsprung" as "advance" or "lead" as in "distance, amount by which someone is ahead in a competition." Today, "Priceless" is widely considered MasterCard's tagline -- borne out of the longer mission-focused slogan stated above. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that. Semper Fi, short for "Semper Fidelis," is Latin for "always faithful" or "always loyal." The best slogans and taglines: Grab shoppers’ attention; Keep the brand top-of … The campaign was meant to bring some life to a "boring" product, ad executives told TIME Magazine. This slogan plays off the fact that every time a cat meows, s/he is actually asking for Meow Mix. According to Forbes, Apple's stock price tripled within a year of the commercial's release. Here's another brand that took its time coming up with something that truly resonated with its audience. Ronseal: "It Does Exactly What It Says on the Tin.". We're committed to your privacy. This culture and theme resulted in a rebranding with the new tagline "Imagination at Work," which embodies the idea that imagination inspires the human initiative to thrive at what we do. 9. Sony: Make believe. In many ways, they're like mini-mission statements. Bounty paper towels, made by Procter & Gamble, has used its catchy tagline "The Quicker Picker Upper" for almost 50 years now. But seriously, notice how the emphasis isn't on the taste of the product. Maybe it’s Maybelline. Plus, they're simpler to understand and remember. is among the best organization taglines out there. ", The U.S. Marine Corps: "The Few. A great slogan makes a company or product's benefits clear to the audience. Meow meow meow meow ... who remembers this catchy tune sung by cats, for cats, in Meow Mix's television commercials? If it sounds like one of those sing-songy play on words you learned as a kid, that's because it is one: The tagline uses what's called consonance -- a poetic device characterized by the repetition of the same consonant two or more times in short succession (think: "pitter patter"). Microsoft: Be what’s next. Seriously, who here has ever had just one chip? (And when you see the product, you might hear the slogan in your head.). "Just Do It" hovers over every product and event Nike creates or sponsors, and that's exactly what makes it the company's official tagline. As we mentioned in Entrepreneur.com's definition above, a slogan identifies a product or company. How lame would the company's slogan be if it were "We Power Transactions That Serve Our Clients' Bottom Line"? The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a tagline that reflects their message and resonates with their target audience. But what makes Verizon stand out? No matter where you are, you have service. The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it's safe to say that when it comes to marketing and advertising, this brand's team knows what it's doing. What makes "Semper Fi" a great slogan for the Marines? The saying has long been the official motto of the U.S. Marine Corps and is used to represent them in public appearances and the Marines' official seal.
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