Shane Co. is one of the largest jewelers in the country. What I’m trying to say is: I’m not one to shop for diamonds. The words come to me sometimes, as they did this week, as they do every week, and I wondered: why? He’s been rumored to speak quietly in public, to avoid detection. Radio Marketing It sells engagement rings and wedding bands and lots of other glittery things at outposts in the Bay Area, Minneapolis, Atlanta, Denver, Seattle, St. Louis, Portland, Nashville, Indianapolis, and beyond, or so I’m told. I moved away from the Bay Area a while ago; Tom Shane doesn’t tell people how to get to his stores in the city I live in now. Plus Van’s sidebar involving Jheri curls and father-son relationships, Plus, Warren and Chris discuss the impact that schedule changes could have on teams, Content ©2020 The Ringer All Rights Reserved, Now You Have a Friend in the Diamond Business, The Dodgers’ Bats Finally Woke Up in Game 3—and in Record-Setting Fashion, The Beautiful, Immersive Experience of ‘Star Wars: Squadrons’, The first dedicated ‘Star Wars’ space combat game to appear outside of arcades since 2003 lets players revel in the galaxy far, far away, The Jets–Le’Veon Bell Marriage Was a Failure for Both Sides, New York wanted a dynamic offensive playmaker and Bell wanted to revive his career. When I die, the last thing I’ll think about is the Bay’s Shane fiefdom: Cupertino, San Mateo, and Wal-Nut Creek. Visit your local Shane Co. jewelry store for the best collection of engagement rings, wedding rings and fine jewelry. Who else has challenged Mister Softee by listing regional highways? There are catchy ads, and then there are Shane Co. spots. 5 years ago. “Tom Shane is * not * my friend in the diamond business,” someone wrote on Yelp. Could you repeat the entire ad from memory, down to the little pauses, the words he says just a little bit louder so you know they’re important? Let’s talk for a minute about Tom Shane. But just saying you’ve heard Shane talk wouldn’t do justice to the sonic carpetbombing that Shane Co. carries out. Facebook groups have been formed in protest; open letters have been written. The company is a direct diamond, ruby, and sapphire importer that operates 20 retail stores across the United States and their website ShaneCo.com. You cannot — simply cannot — listen to the radio without hearing them. There is contagion, and then there is having a friend in the diamond business. Mostly it’s from H&M or Forever 21 or the county fair, or else it’s really old stuff from Claire’s, where they will not give me a discount even though they pierced my left ear too high when I was 6 so all my finishless earrings hang a little lower on the right. Shane Co. Radio Commercial 12/24/2016 MSTR Productions. Which franchises will drop off or make the leap? You will find that one-of-a-kind ring at Shane Co. at a great price. He’s in his late 60s now, and has been recording these ads for four-and-a-half decades. All my jewelry is made of plastic. The company was founded in 1971, and is based in Denver, Colorado.. The ads are seemingly on every radio station, waiting to pounce on every last commercial break. Buy risk-free with our 60-day return policy and … A blogger doesn't believe that the Tom Shane you hear on the radio today is the same Tom Shane that everyone has been hearing for the past 40 years. In appreciation of Shane Co. and the catchiest radio commercial there ever was. But the internet does not seem to like Shane Co. I know this because I have been told this fact somewhere around — if I had to guess — 10 billion trillion times. 9:00. Do you know what comes next? By Claire McNear Jul 15, 2016, 8:30am EDT Share this story. he had me sold growing up in portland, but know it seams like total BS that a small diamond shop in oregon has "jewelers traveling the globe searching for the ... That smiling circuit board on the TV commercial… I’ve never seen one. And at Shane Co. you can upgrade your Shane Co. diamond at any time and pay only the difference in price, without having to spend double. To learn more or opt-out, read our Cookie Policy. (The Novato location has since closed, but lives on in a looping drone in the hearts of Bay Area radio listeners.). What, exactly, has Tom Shane done to make everybody so angry? But I have a friend in the diamond business. “I am a very consistent person, and I seldom change my preferences,” Shane wrote in a 2014 blog post that revealed, among other things, that he doesn’t actually like jewelry. The Ringer’s NBA staff weighs in. Every metro area has an ad jingle that plays year after year after year, burrowing its way into the local consciousness: Empire Today, Carmel Limousine, Kars4Kids, J.G. Loading ... My lovely I2 clarity color D diamond from Shane Co - Duration: 9:00. Do you know the exact towns where Shane Co. has locations? Kim M 1,257 views. They list what you can find: “diamonds, rubies, sapphires, and pearls…” and they inform their audience that the selection found at Shane Co. just cannot be beat. Are you reciting it in your head? Do you know that Shane Co. is open weekdays till eight, Saturday and Sunday till five? He was even made fun of on a 2007 episode of South Park as one of Colorado’s biggest stars. Unlike most jewelers, we never charge add-on fees for sizing your Shane Co. ring, setting the diamond, or for our Free Lifetime Warranty. “I finish what I start, and keep promises that I make.”. The music stops, and bam: Tom Shane’s deep, nasally voice fills the air, over-enunciating the directness of his sources and just how soon the holidays are. What I can tell you for sure about Shane Co. is that you can find stores in Cupertino, San Mateo, Novato, and Walnut Creek. In appreciation of Shane Co. and the catchiest radio commercial there ever was. By choosing I Accept, you consent to our use of cookies and other tracking technologies. It’s the only job he’s ever had. But I’m here to commend Tom Shane, because what he’s achieved is a feat: The Shane Co. ads are a spoken package that is every bit as memorable and catchy as a musical jingle. Neither happened—but at least Bell got paid, ‘60 Songs That Explain the ’90s,’ Episode 1: Alanis Morissette and the Greatest Eff-You Anthem of the Decade, On the debut episode of our new show exploring the music of the 1990s, we look at the history of "You Oughta Know," radio edits, and everything else surrounding Alanis Morissette and her triple-diamond-selling third album. More likely, it has to do with the repetition, the endless offers of jewels you’ll never wear and the feeling that you’re one or two offers of diamond-business friendship away from either a mental break or being hypnotized into handing over your credit card, a dizzy chicken staring glassily at the line drawn in front of your San Mateo–bound car. I guess there’s some metal, too, the kind with a finish that rubs off after a couple of months and turns your finger green. That you can find them online at shane co dot com? Shane Company is informative in their message. Wentworth, Beacon Plumbing, Cellino & Barnes, Eastern Motors, Luna. Then he says the magic words: “Now YOU have a friend in the diamond business.”. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. It especially does not like Tom Shane, who, perhaps because of his humdrum ubiquity, has been the subject of outlandish, satirical tales. Who will be the biggest star to change teams? Officially the Offseason: Coaching Carousel, Team Building, and the Draft for Dummies, Breaking Down “Corner Boys” and the Character of Michael Lee, “Rule 53,” Dak Prescott’s Injury, and a Rare Tuesday Night NFL Game. ‘The Bachelorette’ Premiere Reaction: What’s Going on With Clare and Dale? And what’s one made-up, league-altering trade we desperately want to see? Join me, friends, on this journey of diamond pitching, and of the catchiest radio commercial there ever was. And if you’ve spent time in any of the places Shane Co. calls home, you’ve heard founder and CEO Tom Shane extoll the virtues of his diamonds, explain the intensity of his relationships with diamond traders in Antwerp, list the reasons your sweetheart might deserve his wares, and so on. Perhaps it’s something in his cadence, that famous monotone. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Shane Company or Shane Co. is the largest privately owned jeweler in the United States. 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