Information for the previous years curriculum is available at Courses Handbook 2019. Refer to the ‘Rules for Minors’, located under ‘Minors’ in the ‘Definitions’ tab of this Handbook. This material does not purport to constitute legal or professional advice. of any reliance which may be placed on this material by any person. Credit permitting, students can elect to study a maximum of two minors, provided minors are from a different discipline area to the course or major being studied. This handbook contains information on courses and components (majors, minors, streams and units) at Curtin in 2021. This handbook contains information on courses and components (majors, minors, streams and units) at Curtin in 2020. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, This material does not purport to constitute legal or professional advice. Students undertaking the B-ARTS Bachelor of Arts, B-COMM Bachelor of Commerce or the B-SCNCE Bachelor of Science (Science) may be eligible to study a minor (100 credits) where the course includes a minimum of 100 elective credits. The benefits of this include: clarity of responsibilities of all parties management of expectations upfront agreement of outcomes effective resource planning and control. Information in this publication is correct at the time of printing but may be subject to change. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills. If you are planning to enrol in a course in 2021, As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for This handbook contains information for courses and units at Curtin in 2020. This minor prepares students to organise and control marketing activities efficiently in a … This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Curtin accepts no responsibility for and makes no representations, whether express or implied, as to the accuracy or The curriculum is industry-focused, with an emphasis on topics of relevance to the marketing profession. tuition fees of any unit of study, to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements * reliability in any respect of any material in this publication. The AMI is the leading professional association for marketers in Australia. Curtin accepts no responsibility for and makes no representations, whether express or implied, as to the accuracy or part-time and external study, depending on course availability and in-country requirements. This handbook contains information for courses and units at Curtin in 2020. The School of Marketing offers four study areas within the Bachelor of Commerce: advertising, marketing, public relations, and tourism and hospitality. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, Major/Stream Learning Outcomes. Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) Information is specific to the major/stream, please refer to the course for more information. or program, and/ or to vary arrangements for any program. Outgoing and motivated individual with proven ability to work and communicate effectively with those around them. Information for the previous year's courses and units is available at Courses Handbook 2014. Graduates are also eligible to apply for membership with the Australian Marketing Institute. Further course information can be found at https://study.curtin.edu.au/search/ tuition fees of any unit of study, to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit The Marketing Communications process and the associated timeframes have been developed to help Areas to plan their communications activities. This major/stream is part of a larger course. SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: SELECT ELECTIVE UNITS TO THE TOTAL VALUE OF. Information in this publication is correct at the time of printing but may be subject to change. Specifically, applicants require an undergraduate degree in any discipline OR a Graduate Certificate in any discipline. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, Major/Minor/Stream Organisation. This handbook contains information for courses and units at Curtin in 2020. • advertising that must be met. Third year business student majoring in marketing with a minor in sociology from Kemmy Business School at the University of Limerick. Further course information can be found at https://study.curtin.edu.au/search/ This material does not purport to constitute legal or professional advice. Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements Curtin reserves the right to change the: course structure and contents, student assessment, tuition fees and to: withdraw any course or its components which it offers, that must be met. Information in this publication is correct at the time of printing but may be subject to change. Information is specific to the major/stream, please refer to the course for more information. Curtin accepts no responsibility for and makes no representations, whether express or implied, as to the accuracy or The AMI is the leading professional association for marketers in Australia. Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services. see http://handbook.curtin.edu.au/ for course and unit information. impose limitations on enrolment in any unit or program, and/or vary arrangements for any course without notification via the website. tuition fees of any unit of study, to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit however caused and whether by negligence or otherwise which may result directly or indirectly from the use of this publication. Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) All Marketing Requests are to be submitted via the request form. Major/Minor/Stream Organisation. 2. critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making. 3. use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment, 4. develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients, 5. use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies, 6. employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline, 7. apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment, 8. recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing, 9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills. Curtin will not be liable to you or to any other person for any loss or damage (including direct, consequential or economic loss or damage) however caused and whether by negligence or otherwise which may result directly or indirectly from the use of this publication. however caused and whether by negligence or otherwise which may result directly or indirectly from the use of this publication. should be selected by Commerce students, ** The AMI is the leading professional association for marketers in Australia. reliability in any respect of any material in this publication. 6. employ an intellectual curiosity that is able to Integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in consumer, business to business and social responsibility contexts. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, of any reliance which may be placed on this material by any person. In particular, the University reserves the right to change the content and/or method of assessment, to change or alter This major provides comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research, as well as key specialist topics relevant to contemporary marketing theory and practice. This major/stream is part of a larger course. Information in this publication is correct at the time of printing but may be subject to change. that must be met. Information in this publication is correct at the time of printing but may be subject to change. This major/stream is part of a larger course. 3. apply a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy in local and global contexts. Major/Minor/Stream Organisation. reliability in any respect of any material in this publication. Information for the previous year's courses and units is available at Courses Handbook 2014. further information. While Curtin makes all reasonable endeavours to keep this handbook up to date, information on this website is subject to change from time to time. We are one of the few marketing schools to offer majors in advertising and public relations as part of a firmly business-focused degree. * Except to the extent mandated otherwise by legislation, Curtin University does not accept responsibility for the consequences reliability in any respect of any material in this publication. Major/Stream Learning Outcomes International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements should be selected by non-Commerce students. Information in this publication is correct at the time of printing but may be subject to change. Roles may be in fundraising, market research, product management, marketing communications and brand strategy, and online marketing in areas such as developing online strategy, search engine optimisation, and social media and networking. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for This major is only available as a Double Major: Property and Finance; Property and Marketing. Areas of interest include digital marketing, social media, branding and content marketing. should be selected by non-Commerce students. however caused and whether by negligence or otherwise which may result directly or indirectly from the use of this publication.
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