To motivate, goals … The important features of goal-setting theory are as follows: The willingness to work towards attainment of goal is main source of job motivation. This theory has been supported in more than one thousand studies with all types and levels of employees. After all, what is the purpose of an organization, if its goals cannot be defined? Examples of The Goal-Setting Theory of Motivation in Practice Explain goal-setting theory. In the 1960s, Edwin Locke proposed that intentions to work toward a goal are a major source of work motivation. Specific and clear goals lead to greater output and better performance. Researcher Edwin Locke found that individuals who set specific, difficult goals performed better than those who set general, easy goals. Goal Setting Theory of Motivation presents itself as a common sense way of viewing how a leader is motivated. However, at one end of the scale of specificity is an organization that is formed for the vague idea of its members to associate with each other. Goal-setting theoryrefers to the effects of setting goals on subsequent performance. Locke proposed five basic principles of goal-setting: clarity, challenge, commitment, feedback, and task complexity.
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