Together, we are building a company to last, brewing the highest quality beers that will continue to bring people together for the next 100 years and beyond. It is also possible that Brito remains in charge for longer if a replacement is not found, it said, added that Brito was expected to join AB InBev’s board after stepping down. So if somebody wants to call me and say, Brito, we’re thinking about building a hospital with two other companies in Brazil, and in other countries around America, what do you think about it? And this is what we do as a business. Brazilian-born Brito's biggest deal to date was the near-$100 billion takeover in 2016 of its nearest rival SABMiller, whose business in Africa plugged a critical hole in the company's global footprint. AB InBev has just one insider it is considering to take over the CEO title, according to the report: Michel Doukeris. Our guest today is the CEO of one of the largest consumer goods companies in the world – Anheuser-Busch InBev, the global brewer of Budweiser, Stella Artois, Corona, Becks, Castle, Brahma, and hundreds of other beers. A leading-edge research firm focused on digital transformation. We want to purchase electricity to be 100% coming from renewable sources. Collaborating with our customers to help them weather the lockdown by, you know, pulling in our social media platforms that reach a lot of consumers, the option they had to support their favorite pub by buying a voucher at a discount in which we matched their dollars one by one. The brewing giant that makes Budweiser and Stella Artois has made big strides in reducing its environmental footprint and supporting its global network of small farmers. So when this whole crisis started, in a couple of weeks, we increased our liquidity position. And also we bought some equipment for mask making, the surgical masks. And we’re trying to help our pubs and restaurants to open in a safe way. And the fifth priority was to try to understand more and more insights about what kind of consumer habits would emerge post-Covid, to be prepared again for it. He has since returned to Stanford to speak with MBA students, NBC News reported. Brito and CFO Felipe Dutra lost their annual bonuses in 2017 after the brewer saw its first decline in core earnings since its formation, according to the St. Louis Business Journal. Brito is involved with the board in the process and plans to step down at some point next year, the FT said, citing one person. But on the other hand, people want to have their lives back. And we knew those things would be in short supply. After InBev was formed in August 2004, Brito was appointed Zone President North America in January 2005 and he moved into the CEO position at InBev in December 2005, where he implemented a strategy based on cost-cutting. And we’re already at 60% only two years into this journey. It’s going to require this much people involvement, this much money. But was there a time when it was too difficult? In our offices, we, a lot of our offices around the world have already reopened. Carlos Alves de Brito (born 1960 in Rio de Janeiro, Brazil) is a Brazilian businessman who has served as CEO of Anheuser-Busch InBev since 2008. The Brazil-based InBev leadership team was known for its tendency to implement sharp cost-cutting measures without hesitation, the BBC reported. They were beginning to feel a bit fearful about what was next. "I can buy my own beer.". Mostly out of recycled material. Of course, it doesn’t replace the office interactions, but I think like everybody else, we’re all very surprised to see how technology was able to bridge the lack of physical presence, and we were able to be in touch with our people to do town halls, also help people because some people were, you know, becoming depressed sometimes, or becoming fearful of what was next. And we owe them a big gratitude, because they were committed to our clients, committed to our consumers, committed to our company, and trying to bring some normalcy, so consumers could go to a grocery store and find the brands that they’re used to buying. By submitting this form, you agree to be bound by the Terms of Service and Privacy Policy, © 2020 Anheuser-Busch Companies LLC, St. Louis, MO 63118. Thanks for having me. since. And this crisis will only come every 100 years, we hope. And therefore the sales of our product in supermarkets went up, because now instead of going out for dinner, people are having dinners at home. AB InBev, which makes Stella Artois and Corona, is working with recruitment firm Spencer Stuart on the search, the FT said. And we need to be prepared for when that moment comes. finance, operations, and sales before becoming its chief executive in 2004. Has that been an issue for you? So people could not go to stadiums, to venues, to bars, restaurants, pubs. The world’s biggest brewer is considering external candidates to replace Brito, who has been its CEO for 16 years and has overseen a string of mergers that transformed two Brazilian and Belgium drink-makers into a global giant, the FT reported, citing people with knowledge of the matter. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider "Great people attract more great people," Brito said, according to the BBC. We intend to be another 600 years in business. I mean, we are the company. InBev was formed in 2004, and Brito became the CEO of the company in 2005. Because as Chinese New Year happened, people started staying home, on premise sales in bars, restaurants, stadiums, that kind of thing, that must have dropped off? And where we opened again, from the learnings we had from China, in a phased approach, with sanitation, with separation, social distancing, with fewer people. And I haven’t heard you mention that that transition’s been very difficult. So we also put a lot of services in which people could access in terms of, you know, mental support, because some people sometimes lived in, were not in their, there were expats living in different countries, and they were locked down. Copyright © 2020 Harvard Business School Publishing. A conversation with the head of one of the world’s biggest consumer goods companies on responding resiliently to Covid-19. Vestibulum luctus, mauris ullamcorper volutpat ullamcorper, quam felis mollis sem, et fermentum felis nisi ut arcu. How do you manage financial agility in such a fast changing time? © 2020 Anheuser-Busch InBev All rights reserved. He’s the CEO of Anheuser-Busch InBev. There’s no dark room with the company in there that tells us what to do. When did you know that you had a major challenge on your hands? According to the Financial Times, Brito showed up at Anheuser-Busch's St. Louis headquarters to start making changes just 24 hours after its acquisition by InBev was announced. It said it also made sense to look outside the company, but it was most likely that an internal candidate would prevail, with Doukeris the clear frontrunner. But because, again, we learned from China, we equipped ourselves, we bought on a global basis all those materials before they became scarce, because we knew it was coming. AB InBev declined to comment on the FT report, which also said that the company is currently considering only one internal candidate, Michel Doukeris, who heads its North America-based Anheuser-Busch business. So we have scenarios, for example, now everybody’s talking about the V-shaped recovery, a U or an L. So we also have scenarios for different markets, because different markets will recovery at different speeds. [1], Born in Rio de Janeiro, Carlos Alves Brito, a Brazilian citizen, holds a degree in Mechanical Engineering from the Federal University of Rio de Janeiro, and an MBA from Stanford Graduate School of Business.
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