140-character stand-alone micro-blog statements. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. The Public Information Officer may also perform a key public information-monitoring role. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Increased information needs can be handled. Emergency Manager jobs 33,535 open jobs They can be timelesslike encouraging children to be active. Public Information Officer Jobs and Salary Having such knowledge enables them to make informed choices that affect their health and well-being. What actions and resources are being used to achieve the objectives? More than 70% of the illnesses, hospitalizations and deaths are guys. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Campaigns are usually multifaceted, combining events and various media to get the message out. This includes: More information on learning about the whole community is presented in Lesson 4. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Television is the main source of news for Americans. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Determines what the public needs to know. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. This awareness-level training is suitable for new PIOs. (Incorrect), John enjoys boating, swimming, and fishing. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. wA{)K+Xk80538L``V[mvWS|?9U7 4. PIOs need to have a complete understanding of the community's demographics in order to: A. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. IS-0029.a Public Information Officer Awareness For some incidents, implementing a media area may be an important way to manage the situation. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Preparing quality written products including news releases. Select the right media to reach the target audience. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. They have access to the officials. Provide information and updates in a timely manner. D. is only useful on television infomercials. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. A Federal structure designed for large-scale, multijurisdictional incidents B. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Expert Help. Chris Mrela wrote a dynamite report on this a couple of years ago. 3. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. First name. Identify how messages should be conveyed. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Public information entails the processes and systems that enable effective communications with various target audiences. How knowledgeable is the audience on this topic? If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Determine information to be communicated to the public. Describe the role and function of the Public Information Officer (PIO). The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. News releases should provide accurate, factual information that is attributed to its source. 20. *F ;/7Bw1p i~$^y' _r] What is happening in other areas? The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. What do they already know about the topic? Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. University of California, Merced hiring Public Information Officer Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. 16825 S. Seton Ave., Emmitsburg, MD 21727 Learn and respect your media contacts deadlines. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. . This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. 524 0 obj <>stream In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Serves in an ICS role 2. A tornado strikes in the Midwest. These people are your target audience. The role of the PIO is the same regardless of the type or size of the event. Announce events of interest to your community or share information about an incident. People use technology to tell others that they are okay. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. The press saw it. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Take a zombie apocalypse for example. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Access to you and the newsmakers or persons in charge. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. 494 0 obj <> endobj Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. With passive voice, the subject is thereceiverof the action. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. This fundamental principle is the basis for public information in emergency management in this country. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Narrator: Red Stick Ready targets every segment of the community. Emergency Management Institute This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Timely updates and corrections to information in evolving incidents. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Develop and pre-test materials C. Develop an action planD. When preparing written products, it is important that your message is understood. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Determining hazard impact is a crucial component in emergency planning. What is in it for them? Hundreds are so ill that they end up being admitted to the hospital. C. request additional assistance through the National Public Information Support Network. Identify contacts and sources that are relevant to your organization. Using acronyms in news releases may:A. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. They focus on specific issues or programs to move the public to take action. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. The most important point is is an example of a transition phrase or: A. Your media list should be current, complete, and tailored to your organization. What problems are you having in your community? Effective public communication involves collecting, verifying, and disseminating information to your target audiences. 16825 S. Seton Ave., Emmitsburg, MD 21727 Serves as a press secretary for the Agency Executive or Senior Official during the incident. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Private wiki servers require user authentication to edit pages, and sometimes even to read them. (For example: The suspicious package was the size of a laptop computer. Tools to enhance the flow of public information are housed. . It can be taken alone or before Basic Public Information Officer Training (G290). (Correct), The report was written by the officer. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Click on a program for additional information. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. The process for ensuring that a public information message was accurately conveyed is typically called: A. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. (Unit 3), Recall preparation techniques that contribute to a successful media interview. * The social media links provided are for reference only. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. .. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. endstream endobj startxref When will you implement your campaign? All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. B. cause the intended audience to act on requests in the message. The Governor declared the emergency following a similar declaration by Liberty County. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. When an emergency happens, ICS is implemented. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Two PIOs talking to each other on the phone about a news story that involves both of their agencies.
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